You were fed a fear of the egg and told to love margarine.
Plates piled high with salad, one more plant-based diet, counting every gram, and your body still does its own thing: bloating, fog, joints, skin, bottomless fatigue. Meanwhile someone else took plants off the plate, started eating meat, eggs and butter and felt light for the first time in years. A meat-based diet isn’t a cult and it isn’t one rigid protocol. It’s a family of elimination diets that take everything off the plate at once and show you what was really irritating you.
You do everything “by the book”, wholegrains, low fat, plenty of veg, and the bloating, fog and fatigue won’t let up.
You have something autoimmune, or a gut that reacts to half of what you eat, and nobody can tell you what exactly is stoking the fire.
It isn’t your fault that the “healthy” diet didn’t fix you. You were fed guidelines that never passed a hard test.
“Red meat causes cancer, and animal fat clogs your arteries. It’s been proven.”
It hasn’t been proven the way you were told. The fear of meat rests on food questionnaires, where people guess from memory what they ate, and then correlations are hunted for. The NutriRECS consortium went through that data and stated plainly: the link between red meat and mortality is weak, and the certainty of the evidence low. Saturated fat? Large analyses found no link with heart disease, and one pointed the finger at industrial trans fats from hydrogenated oils, not the ones from meat and butter. The egg was blamed, and margarine was sold.
There’s another way. It starts with understanding that there’s no carbohydrate you can’t live without, and with choosing the level that suits you, not some internet guru.
This isn’t a guide about miracles or about a meat ideology of “steak or death”. I’m not promising you that a meat-based diet will cure anything. I leave aside the stronger claims, that humans are pure carnivores, because that’s biologically inaccurate. I promise something more honest: you’ll understand how the elimination of plants works, who it helps, how to ease into it without a flattening adaptation slump, and what to actually check in your blood, including the cholesterol that often rises on this diet.
Inside, I break down what the mainstream doesn’t tell you:
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Plants don’t want to be eaten. They have no legs to run, so they defend themselves chemically: oxalates, lectins, goitrogens, phytates. In most people, in moderation, that’s no problem, but with a damaged gut or autoimmunity they can keep the fire burning. Paul Saladino repeats that kale doesn’t love you back.
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There’s no essential carbohydrate. The brain needs a little glucose, but the body makes it itself from protein and fat (gluconeogenesis). When you take sugars off the plate, insulin falls, the door to fat opens, and the liver produces ketone bodies, a clean fuel the brain runs on beautifully. Bart Kay, a former professor of physiology, calls this a species-appropriate diet.
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Offal is a natural multivitamin. Liver is one of the most nutrient-dense sources you have to hand: vitamin B12, well-absorbed iron, vitamin A and K2. Nutrient-dense food instead of empty calories from a packet.
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It’s a spectrum, not all-or-nothing. Three levels: standard (real food without the junk, Ken Berry), active (animal-based with fruit and honey, Paul Saladino), optimal (full carnivore as the cleanest elimination, Bart Kay). They’re not equivalent; you pick the one you can sustain.
What's inside
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An “is this you?” test — seven signals to tick off before you change anything.
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The three levels of the diet — standard, active, optimal, with a clear rule on where to start and when to go deeper.
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A salt and water protocol — how to get through the first hard weeks without a headache, with ranges for magnesium and potassium.
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Scenarios for “what to do in which situation” — strength training, a woman of reproductive age, insulin resistance, autoimmunity as a diagnostic tool, the gut and SIBO.
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A tests and markers table — what to ask for (lipid panel, triglyceride to HDL, ApoB, glucose and insulin, ferritin, thyroid, kidneys) and how to read the results, including rising cholesterol: when it’s nothing to worry about and when it’s a signal.
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Red flags — when you don’t go into this alone and when to see a doctor at once, with a hard rule about diabetes medication and the flozins.
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Your first 30 days and a shopping list — week by week, plus what goes in the basket and what to bin from the cupboard.
This is for you if
- ✓you have bloating, leaky gut, suspected SIBO or irritable bowel
- ✓you have an autoimmune condition and want a simple diet that shows you what doesn’t agree with you
- ✓you have insulin resistance or type 2 diabetes and want off the sugar rollercoaster
- ✓trying plant-based diets made you feel worse rather than better
This isn't for you if
- ✕you’re after a miracle diet with no grasp of the mechanism and no tests
- ✕you have an inborn fat-burning disorder or porphyria (an absolute contraindication)
- ✕you take insulin, a flozin or diabetes medication and want to change your diet without talking to your GP
A meat-based diet is not an experiment to run on your own. The guide gives you clear red flags and a hard rule: if you take diabetes medication, especially insulin or an SGLT2 inhibitor (a “flozin”), or medication for blood pressure, clotting or your thyroid, you don’t change your diet without speaking to your GP, because the doses often have to be adjusted, and one of these combinations risks a life-threatening state that a glucose meter won’t pick up. If alarm symptoms appear, stop and call 999, or 111 for urgent advice. Naturopathy doesn’t compete with emergency medicine, and it never should.
Cholesterol is the building block of every hormone you have, not an enemy lurking in an egg.
For half a century we were fed a hypothesis that never passed a hard test: that animal fat kills and seed oil saves. The recovered data from old experiments showed the opposite, the seed-oil groups sometimes had higher mortality. Your body grew up on fatty meat, offal and animal fat and copes with them brilliantly. My enemy isn’t people and it isn’t one company, it’s the industry that made a fortune teaching us to fear the egg and to love margarine.
The meat-based diet: carnivore and animal-based — have it right now
The PDF lands in your inbox the moment you pay. Read it on your phone, tablet or computer. Your copy is marked with your details (a named licence), for your own use.
A meat-based diet works hardest where insulin resistance or autoimmunity sits underneath. With the three-guide bundle you add Insulin resistance and Hashimoto’s for less, while All-Access gives you every guide. See the bundles.
“The first thing I read about a meat-based diet that wasn’t cultish or hysterical. Three levels instead of “steak or death”, honest about rising cholesterol and about when NOT to go into it alone. A concrete list for the lab instead of ideology.”
A guide hands you the map. If you would rather go through your case with me, with a plan built around your results and your medication, come to a consultation.
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